Japanese Multinationals in Europe

Ken-ichi Ando

in Books from Edward Elgar Publishing

Abstract: This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the problems posed by cultural differences and geography, alongside the opportunities of expanding markets. While these companies are global players, they must increasingly be aware of, and evolve in response to, European economic integration.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
JEL-codes: M4 (search for similar items in EconPapers)
Date: 2005
ISBN: 9781843766551
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