International Marketing: Modern and Classic Papers, vol Three volume set

Edited by Stanley J. Paliwoda and John K. Ryans

in Books from Edward Elgar Publishing

Abstract: This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.

Keywords: Business and Management (search for similar items in EconPapers)
Date: 2008
ISBN: 9781843766490
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