Handbook of Research on Asian Business

Edited by Wai Chung Henry Yeung

in Books from Edward Elgar Publishing

Abstract: The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizations; strategic management; marketing; state–business relations; business and development; and business policy issues.

Keywords: Asian Studies; Business and Management; Economics and Finance (search for similar items in EconPapers)
JEL-codes: M4 (search for similar items in EconPapers)
Date: 2006
ISBN: 9781843769606
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Citations: View citations in EconPapers (10)

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Chapters in this book:

Ch 1 Unpacking the Business of Asian Business

Wai Chung Henry Yeung

Ch 2 Strategy Research in Asia

Andrew Delios, Wei Wei Xu and Kulwant Singh

Ch 3 Towards an Institution-based View of Business Strategy in Asia

Mike W. Peng

Ch 4 Guanxi as the Chinese Norm for Personalized Social Capital: Toward an Integrated Duality Framework of Informal Exchange

Peter Ping Li

Ch 5 Transferring Knowledge to Enterprises in China

Eric W.K. Tsang

Ch 6 Business Organizations in China

Doug Guthrie and Junmin Wang

Ch 7 Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia

Piyush Sharma, Cindy M.Y. Chung and M. Krishna Erramilli

Ch 8 Marketing Practice ‘Crossvergence’ in Post-crisis Asia

Tim G. Andrews

Ch 9 Entry and Marketing Strategies of FDI Firms in China

Tung-lung Steven Chang

Ch 10 China Marketing

Ying Ho and Kam-hon Lee

Ch 11 Global Retailers and Asian Manufacturers

Gary G. Hamilton and Misha Petrovic

Ch 12 The State and Transnational Capital in Adaptive Partnership: Singapore, South Korea and Taiwan

Christopher M. Dent

Ch 13 Capital’s Search for Order: Foreign Direct Investment, Models and Hybrid Models of Social Order in Southeast Asia

Nicholas Phelps

Ch 14 Government Policies Towards FDI Across East and Southeast Asia: Move Towards Business Policies Encouraging Inter-firm Relationships between MNEs and Local Firms

Axèle Giroud

Ch 15 Change and Continuity in Business Organization: The Roles of the State and Regional Ethnicity in Singapore

Lai Si Tsui-Auch

Ch 16 How Taiwan Built an Electronics Industry: Lessons for Developing Countries Today

John A. Mathews

Ch 17 Cultural Considerations of Business and Economic Development in East Asia

F. Gerard Adams and Heidi Vernon

Ch 18 The Dynamics of Southeast Asian Chinese Business

Wai Chung Henry Yeung

Ch 19 Innovation Policies for Asian SMEs: An Innovation System Perspective

Cristina Chaminade and Jan Vang

Ch 20 Explaining Multinational Companies from the Developing Economies of East and Southeast Asia

Paz Estrella Tolentino

Ch 21 Explaining the Emergence of Thai Multinationals

Pavida Pananond

Ch 22 Corporate China Goes Global

Friedrich Wu

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