Managing Tourism Firms

Edited by Clive L. Morley

in Books from Edward Elgar Publishing

Abstract: Managing Tourism Firms is an authoritative selection of the most important published work on the particular characteristics and problems associated with running a firm in tourism. Major topics covered include: strategy, marketing, the use of the Internet and IT, pricing, managing staff and studies of specific sectors of the industry. The book provides an overview of current issues and a handy reference in one volume to the major published research contributions. The editor has written a new, authoritative introduction which offers a comprehensive, state-of-the-art summary of the literature. This volume will be valuable to researchers and students in tou

Keywords: Development Studies; Economics and Finance; Environment; Geography (search for similar items in EconPapers)
JEL-codes: Z1 (search for similar items in EconPapers)
Date: 2007
ISBN: 9781845423759
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