MARKETING, vol Two volume set

Edited by Stanley C. Hollander and Kathleen M. Rassuli

in Books from Edward Elgar Publishing

Abstract: The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century. A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history. The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US.

Keywords: Business and Management (search for similar items in EconPapers)
Date: 1993
ISBN: 9781852786014
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