The Economics of Business Strategy

Edited by John Kay

in Books from Edward Elgar Publishing

Abstract: The Economics of Business Strategy is an authoritative collection of the most important published articles on the economic basis of business strategy. John Kay – who himself has made seminal contributions to the field – has selected articles that illustrate the origins of familiar concepts in business strategy – the experience curve, the portfolio matrix, the ‘five forces’ while also presenting the foundations of the modern resource based theory of strategy.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2003
ISBN: 9781858980065
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