Bottom-of-the-pyramid strategies and networks

Miguel Rivera-Santos and Carlos Rufín

Chapter 22 in Handbook of Research on International Strategic Management, 2012, pp 430-450 from Edward Elgar Publishing

Abstract: The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an area of scholarly inquiry. The great strength of the work is the thoughtfulness of the messages conveyed by the expert team of authors.

Keywords: Business and Management (search for similar items in EconPapers)
Date: 2012
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