Embodied Entrepreneurship: A Sensory Theory of Value

Frédéric Basso, Laurent Guillou and Olivier Oullier

Chapter 12 in Neuroeconomics and the Firm, 2010 from Edward Elgar Publishing

Abstract: The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2010
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