Marketing ethics and CSR in marketing: research challenges for the next decade

Gene R. Laczniak and Patrick E. Murphy

Chapter 1 in Handbook on Ethics and Marketing, 2015, pp 1-14 from Edward Elgar Publishing

Abstract: Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Keywords: Business and Management (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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