Approaches to marketing ethics education

Terri Rittenburg and Linda Ferrell

Chapter 15 in Handbook on Ethics and Marketing, 2015, pp 302-316 from Edward Elgar Publishing

Abstract: Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Keywords: Business and Management (search for similar items in EconPapers)
Date: 2015
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