The public’s view: analysis of the narratives in the local press

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Chapter 6 in Urban Strategies for Culture-Driven Growth, 2016, pp 80-89 from Edward Elgar Publishing

Abstract: The purpose of this chapter is to explore how becoming an ECoC is viewed by the local community. We use media-text analysis and compile the dominant narratives into themes in the coverage in one of the local newspapers, and from them we identify the story plots and key themes recurring and construct the main story-themes to understand stakeholder expectations and their perceptions, motives and discourse that follows. Events are narrated in different ways and communicating narratives is a way to make sense of the past and present and envision the future. A summary is made to how the narrative developed in the years leading up to the implementation.

Keywords: Business and Management; Economics and Finance; Geography; Urban and Regional Studies (search for similar items in EconPapers)
Date: 2016
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