The M&A strategies of Campari

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Chapter 12 in Merger and Acquisition Strategies, 2016, pp 204-220 from Edward Elgar Publishing

Abstract: The decision to carry out a merger or acquisition is certainly a risky one, not least because of the number of variables influencing the final outcome. It is also a decision frequently based on the wrong objectives and an incorrect evaluation process. With this in mind, this important new book offers solutions for reducing the high percentage of mergers and acquisitions (M&As) that fail. It adopts a normative approach, using theoretical analysis to show what managers could and should do to increase shareholders’ value through successful M&A strategies. It also explores the conditions that are suitable for favouring a certain type of M&A (horizontal, vertical or diversified) over the others. In conclusion, the book presents case studies of successful M&A strategies providing a link between theory and practice.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2016
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