Establishing a “brand†or “identityâ€

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Chapter 6 in Creating Cities/Building Cities, 2017, pp 97-113 from Edward Elgar Publishing

Abstract: It has become a staple of urban economics that a successful city must have something that differentiates it from other cities that are in similar situations. Branding and identity have been promoted by strategic planning consultants as being absolutely necessary if a city is to compete successfully in the struggle to gain tourist expenditures or a distinctive position in a larger geographic space, or to create an integrated economic region where there previously was none. Two examples will make this clear. Las Vegas has developed its slightly off-color reputation with its wink-wink slogan “What happens in Vegas stays in Vegas.†The …resund and the Channel Tunnel initiatives have created something significant where there was not an integrated cross-border region before. Other structures have given a substantive identity to a city.

Keywords: Economics and Finance; Geography; Urban and Regional Studies (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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