The power of words and images: towards talking about and seeing entrepreneurship and innovation differently

Friederike Welter

Chapter 12 in A Research Agenda for Entrepreneurship and Innovation, 2019, pp 179-196 from Edward Elgar Publishing

Abstract: In this chapter, I am going to illustrate how contextualizing entrepreneurship and innovation through words and images can assist us in gaining a more realistic understanding, whilst at the same time offering scope for theory development and novel research questions. Words and images are powerful: they frame the ways we perceive what entrepreneurship and innovation is and what not. Recently, entrepreneurship scholars have started paying more attention to linguistics, metaphors and images. Some entrepreneurship scholars also have turned to visual analysis, but there is scope to further implement that into entrepreneurship research. If we expand on the language, images and pictures we use to describe and visualize innovative entrepreneurs, we will be able to study and see the greater variety and heterogeneity of the phenomenon, adding to more realistic entrepreneurship research.

Keywords: Business and Management; Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781788116008/9781788116008.00016.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:18157_12

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().