Understanding the potential for behavioural economics to inform more effective planning and delivery of cycling projects

Matt Higgins

Chapter 18 in A Companion to Transport, Space and Equity, 2019, pp 255-270 from Edward Elgar Publishing

Abstract: Matt Higgins discusses the potential of behavioural economics, and particularly the Mindspace framework, for use in consultation processes around transport projects. The Walthamstow Village Mini-Holland cycle scheme in London is used to explore the potential for framing projects in a way that might reduce public opposition. The role of the messenger, incentives and salience are seen as particularly important in project development and in limiting any public controversy that might follow.

Keywords: Economics and Finance; Geography; Politics and Public Policy Social Policy and Sociology; Urban and Regional Studies (search for similar items in EconPapers)
Date: 2019
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