Putting circular ambitions into action: the case of Accus, a small Swedish sign company

Hervé Corvellec, Maira Babri and Herman I. Stål

Chapter 20 in Handbook of the Circular Economy, 2020, pp 266-277 from Edward Elgar Publishing

Abstract: This chapter presents a case study of Accus, a small Swedish light sign company which began with circular business model development for environmental reasons. Drawing on Actor Network Theory (ANT), it shows that circular business model development is a collective endeavor that rests on bringing together a large array of human, as well as non-human, actors in a development process that is hesitant, imprecise, provisory, contingent, and reversible. The conclusion is that a transition to circular business models amounts to a shift toward a material order, and a corresponding suggestion is made that the competitive strength of linear solutions needs to be drastically reduced if firms are to successfully translate their circular ambitions into circular business practices.

Keywords: Economics and Finance; Environment; Geography; Politics and Public Policy (search for similar items in EconPapers)
Date: 2020
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