Consumers in the circular economy

Juana Camacho-Otero, Vivian S.C. Tunn, Lucy Chamberlin and Casper Boks

Chapter 7 in Handbook of the Circular Economy, 2020, pp 74-87 from Edward Elgar Publishing

Abstract: The circular economy is poised to transform economic systems and contribute to sustainable development. Most of the attention has focussed on how production can become circular via innovative business models, processes and products. However, although these solutions are required to inspire radical changes, the lack of demand for such offerings (both perceived and real) has been highlighted in literature as a significant barrier. Enabling such demand necessitates a deep understanding of the consumer and the processes by which consumption patterns, and the social practices they result from, are transformed. In this chapter, we first introduce consumer behaviours required in a circular economy and examine factors which may influence acceptance and adoption of circular products and services. We then describe some strategies and concepts for introducing circularity to consumers, in the form of business models, design and communications strategies, and finally we discuss some of the challenges of circular consumption.

Keywords: Economics and Finance; Environment; Geography; Politics and Public Policy (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781788972710/9781788972710.00014.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:18519_7

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().