The power of data to advance practice and theory: leveraging administrative and survey data for fundraising in higher education research

Noah D. Drezner

Chapter 10 in Advancing Research in Philanthropy and Education, 2025, pp 202-225 from Edward Elgar Publishing

Abstract: This chapter explores the evolving role of alumni databases in higher education. Drezner argues that the transition from basic contact information to comprehensive data, encompassing alumni identities, motivations, and experiences, is critical for enhancing institutional practices and advancing research. The chapter emphasizes the importance of detailed demographic, academic, and professional data, and the challenges of maintaining accuracy as alumni identities evolve. It discusses the implications of data governance and the necessity of resurveying alumni to ensure inclusivity and equity. By advocating for the harmonization of datasets across university departments, Drezner highlights the potential for a more holistic understanding of alumni behavior. Additionally, the integration of attitudinal surveys with administrative data is proposed to deepen insights into alumni engagement and philanthropic behavior, thereby contributing to both theory and practice in higher education fundraising. The chapter also underscores the social justice implications of detailed data collection, promoting inclusivity, representation, and equity in alumni engagement strategies.

Keywords: Alumni Databases; Higher Education Fundraising; Alumni Engagement; Data Governance; Survey Data; Demographic Data; Philanthropic Behavior; Attitudinal Surveys; Identity-Based Philanthropy (search for similar items in EconPapers)
Date: 2025
ISBN: 9781789904093
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