Creative entrepreneurship in 2022 and beyond: some implications for higher education

Ruth Bridgstock

Chapter 8 in A Modern Guide to Creative Economies, 2022, pp 125-145 from Edward Elgar Publishing

Abstract: This chapter explores how thinking and practice in creative entrepreneurship has changed and developed over the last decade, and what this means for creative entrepreneurship education going forward. Commencing with the argument that entrepreneurship in three senses (enterprise, new venture creation and career self-management) continues to be a central part of creative practice, the chapter discusses how creative entrepreneurship is distinctive, including the motivations that are brought to practice, and complexities in creative entrepreneurship processes and practices such as co-creation and bricolage. Creative entrepreneurship is changing rapidly in the early part of the twenty-first century, foregrounding foresight and agentic adaptability, network capabilities and diversification of creative work. It is more important than ever that degree programs weave adaptive entrepreneurial identity development into the fabric of curriculum, as an adaptive entrepreneurial identity underpins and directs learning, and drives career and entrepreneurship behaviour. The key to staying up to date in rapidly changing 21st century creative practice contexts is well designed authentic learning, which updates itself. Students should experience authentic learning that requires them to develop adaptive foresight - to look forward, seek to make the most of upcoming and potential opportunities as well as existing ones.

Keywords: Business and Management; Economics and Finance; Geography; Sociology and Social Policy (search for similar items in EconPapers)
Date: 2022
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