Communicating the climate emergency: imagination, emotion, action

Genevieve Guenther

Chapter 56 in Standing up for a Sustainable World, 2020, pp 401-408 from Edward Elgar Publishing

Abstract: In order to persuade voters to demand the just decarbonization of their economies, climate communicators should engage the imagination to produce a complex of three emotions: fear of climate breakdown, outrage that powerful actors are blocking the passage of effective climate policy, and desire for a safer world. These emotions help voters identify themselves with victims of climate change, see fossil-fuel barons and climate-denying politicians as political antagonists, and understand themselves as courageous people who can take collective action to preserve the living world.

Keywords: Development Studies; Economics and Finance; Environment; Politics and Public Policy (search for similar items in EconPapers)
Date: 2020
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