Discursive power in ethical value networks: an analysis of the South African wine industry

Kelle Howson

Chapter 6 in Ethical Value Networks in International Trade, 2022, pp 94-111 from Edward Elgar Publishing

Abstract: This chapter explores the narratives which have emerged to explain the role of ethical certification in the South African wine industry. It investigates why South African wine producers enter EVeNs, how they conceptualise the role of certification in their operations, and what outcomes they hope to generate. In the commercialised plantation context of the South African wine industry the decision to adopt ethical certification is usually made by those with a significant amount of power. These actors have power not only in terms of employment and working conditions, but also in terms of the cultural construction of meaning. This latter form of 'soft' power plays an important role in dictating industry relations and reproducing inequities.

Keywords: Development Studies; Economics and Finance; Environment; Geography; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2022
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