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Culture and religion in service provision

Richard Metters

Chapter 13 in Research Handbook on Services Management, 2022, pp 180-193 from Edward Elgar Publishing

Abstract: Customers from different cultures and with different religious beliefs have different views of service excellence and what constitutes inappropriate service. Service Operations workers from different cultures/religions have different backgrounds and social mores that cause them to react to instructions differently, engage with quality management differently, and react differently to reward structures. Rather than advancing a theory, the focus here is on a number of examples that show service provision and consumption differ according to the cultures/religions of customers and employees. The small amount of literature on the subject is also reviewed. None of the examples herein will be surprising to the specific "in-group." However, they are frequently surprising to Western managers - the audience for this work - who attempt to transfer operating procedures across cultures and religious systems. In that sense, it is argued that a new type of "generalization" is needed: generalization of cultural and religious context, rather than subject.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2022
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