Recovering from public health crises: lessons from Hong Kong's tourism and hospitality industry

Hiu Yan Lee and Kevin Yin Kiu Leung

Chapter 8 in Handbook on Tourism, Public Health and Wellbeing, 2022, pp 107-123 from Edward Elgar Publishing

Abstract: Hong Kong is no stranger to public health crises, from Severe Acute Respiratory Syndrome (SARS) in 2003, to swine flu in 2009, to COVID-19 in 2020-21. This chapter compares experiences of Hong Kong's economic revitalisation post-SARS and post-swine flu with the responses to COVID-19 by the government, institutions and the tourism industry in Hong Kong. Based on the classic 4 Ps of the marketing mix, a review of these responses - from launching promotional campaigns and festivals to encouraging local and green tourism - offers important insight for policymakers and tourism stakeholders on confronting the challenges of public health crises. Drawing from Hong Kong's experiences, a complete rethink of destination marketing and management strategies are required for cities around the world, including diversifying tourism products, controlling visitor numbers, promoting travel as individuals or small groups and encouraging sustainable travel modes. These novel strategies are needed for the tourism industry to tackle and recover from the impact of current and future public health crises.

Keywords: Business and Management; Development Studies; Economics and Finance; Environment; Geography; Sociology and Social Policy; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2022
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