Corporate social (ir-)responsibility - CSR in esports: a strategic bridge to sport for development?

Jukka Rintamaki, Emily Jane Hayday and Richard Loat

Chapter 31 in Handbook of Sport and International Development, 2023, pp 374-385 from Edward Elgar Publishing

Abstract: How relevant are current Sport for Development (SFD) methodologies in today’s digital era? There is a need to innovate SFD programming to ensure the sector’s long-term relevance, sustainability, and viability. Esports offers a potential opportunity to simultaneously innovative SFD methodologies, whilst offering a pathway for esports to enrich its social impact, by embedding SFD agendas. As a young but developing industry, esports is lacking holistic governance and has experienced corporate irresponsibility with cases of harassment, discrimination, doping and match fixing. Therefore, through esports Corporate Social Responsibility (CSR) initiatives that leverage SFD efforts, we propose an innovation that strategically uses digital spaces and esports CSR to support future SFD development agendas, whilst helping showcase esports social priorities.

Keywords: Business and Management; Development Studies; Economics and Finance; Politics and Public Policy Sociology and Social Policy (search for similar items in EconPapers)
Date: 2023
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