Hispanic (or Latinx) identification, consumption and acculturation

Luis E. Torres and Phillip Hartley

Chapter 12 in Handbook of Research on Ethnic and Intra-cultural Marketing, 2022, pp 160-169 from Edward Elgar Publishing

Abstract: Consumption among Hispanics or the Latinx community (a more widely accepted term among younger generations) has been drawing attention as this segment of the US population increases in size and economic importance. Several variables including level of acculturation might have an impact on such consumption. Government regulated offerings usually react differently than other product types. The purpose of this study is to investigate potential reasons why a connection between Hispanic consumer acculturation and alcohol consumption exists.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781800880054/9781800880054.00022.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:20406_12

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().