Metaphor and metonymy

Sally Riad

Chapter 107 in Elgar Encyclopedia of Mergers and Acquisitions, 2026, pp 281-285 from Edward Elgar Publishing

Abstract: This chapter highlights the role of metaphor and metonymy in shaping M&A discourse and meaning. Key metaphors such as ‘war,’ ‘marriage’ and ‘family’ guide perceptions of M&A dynamics in organizations, the media and academia. It underscores their impacton language, cognition and framing, showing how these linguistic tools influence understanding and attitudes during mergers and acquisitions.

Keywords: Metaphor; Metonymy; Tropes; Identify building; Meaning; Language; Communication (search for similar items in EconPapers)
Date: 2026
ISBN: 9781800880856
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