Courtship period

Emanuel Gomes

Chapter 33 in Elgar Encyclopedia of Mergers and Acquisitions, 2026, pp 86-87 from Edward Elgar Publishing

Abstract: This chapter explains the value of a “courtship period” in mergers and acquisitions, where firms collaborate before a deal to assess strategic, organizational, and cultural fit. Courtship builds trust, reduces information asymmetry, and enables effective negotiations. It fosters post-acquisition success through strengthened relationships and mutual understanding, often improving performance. Collaborative methods such as joint ventures and minority stakes exemplify this exploratory phase.

Keywords: Mergers and acquisitions; Strategic alliances; Courtship period; Pre-acquisition alliance (search for similar items in EconPapers)
Date: 2026
ISBN: 9781800880856
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