The role of BigTech in emerging markets

Silvio Andrae

Chapter 23 in Handbook of Banking and Finance in Emerging Markets, 2022, pp 433-463 from Edward Elgar Publishing

Abstract: BigTech is playing an increasingly important role in business life. The business model of Big Techs distinct to offer financial services due to their solid technological capabilities. However, the Big Tech platforms are mainly active outside the financial sector in e-commerce, Internet search, or social media. Payments serve as an interface for BigTech to penetrate the financial sector in the future. A comparative country study examines which strategies they are pursuing in the four emerging markets (Brazil, India, Kenya, and China).

Keywords: Development Studies; Economics and Finance (search for similar items in EconPapers)
Date: 2022
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