Digital outsidership: the practical and affective effects of digitalization in international business relationships between Kenyan and German firms

Sonja Mattfeld, Dorota Piaskowska and Tilo Halaszovich

Chapter 9 in Research Handbook on Innovation in International Business, 2022, pp 177-205 from Edward Elgar Publishing

Abstract: The COVID-19 pandemic induced a wave of organizational innovation in the form of a rapid adoption of digitally mediated communication in international business exchanges. This study considered the effects of this innovation on firms' relationships in their international business networks. Through an inductive analysis of data obtained from ten Kenyan and German firms and four business intermediaries, we found that practical and affective (in)efficiencies of digitally mediated communication impact firms' abilities to maintain and develop relationships. New and weak relationships were particularly negatively influenced by the affective inefficiencies, leading to digital outsidership and hindering internationalization.

Keywords: Asian Studies; Business and Management; Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
Date: 2022
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