Governing media and communications diversity in the digital age

Fiona R. Martin and Tim Koskie

Chapter 30 in Handbook of Media and Communication Governance, 2024, pp 397-413 from Edward Elgar Publishing

Abstract: The governance of digital media diversity in an age of abundance requires new audience and stakeholder focused, systemic approaches to conceiving, assessing and negotiating pluralism strategies that address the extraordinary power of platform companies over media discoverability, distribution and interaction. This chapter unpacks the complex nature of media diversity concepts, dimensions and normative frameworks and discusses the challenges of applying these to the development of diversity interventions in evolving mediascapes shaped by media platformization. It demonstrates the ways in which a governance lens can shed light on the intricacies of coordinating multi-layer, multi-factorial and multi-stakeholder diversity initiatives.

Keywords: Business and Management; Economics and Finance; Innovations and Technology; Law - Academic; Politics and Public Policy Sociology and Social Policy (search for similar items in EconPapers)
Date: 2024
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