Who matters most? The salience sampling method for identifying and reporting key informants for qualitative components of MMR designs

Ryan Gould, Matthew J. Xerri and Anneke Fitzgerald

Chapter 17 in Handbook of Mixed Methods Research in Business and Management, 2023, pp 260-274 from Edward Elgar Publishing

Abstract: Detailed reporting on the sample selection process and a rationale for the qualitative sample selection mostly remains absent, and are seldom reported on in the dissemination of MMR research. However, the quality of qualitative data is greatly dependent upon the quality of the sample. In this chapter, we seek to improve qualitative rigour in MMR designs by offering a novel and comprehensive key informant sampling technique that draws upon stakeholder theory to increase authenticity and the trustworthiness of sample selection. We coin the technique - the salience sampling method – which provides researchers with a systematic process that improves the integrity of the input data used in qualitative designs and subsequently enhances the authenticity and trustworthiness of the research findings.

Keywords: Business and Management; Economics and Finance; Research Methods (search for similar items in EconPapers)
Date: 2023
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