Choosing a qualitatively oriented mixed methods research approach: recommendations for researchers

Courtney Toledo and Peggy Shannon-Baker

Chapter 4 in Handbook of Mixed Methods Research in Business and Management, 2023, pp 41-54 from Edward Elgar Publishing

Abstract: Mixed methods research (MMR) is being utilized in more fields due to its ability to account for complex phenomena. Qualitatively oriented mixed methods research (QMMR) addresses this need by focusing on participants’ perspectives and local contexts. The purpose of this chapter is to support the use of QMMR in business and management. After providing a conceptual framework for how we define mixed methods, qualitative, and QMMR, we discuss examples from top tier business and management journals across several mixed methods designs: convergent (QUAL+quan), embedded (QUAL(quan)), sequential exploratory (QUAL→quan), and sequential explanatory (quan→QUAL) designs. We conclude with recommendations for researchers using this approach: base their work in theoretical frameworks relevant to their research; explicitly state their mixed methods design, rationale for using mixed methods, and their qualitative priority; and respond to quantitatively oriented critiques and limitations with the strengths that qualitative approaches offer.

Keywords: Business and Management; Economics and Finance; Research Methods (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781800887954.00011 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:20790_4

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().