Embracing Data-Driven Analytics (DDA) in human resource management to measure the organization performance

P.S. Varsha and S. Nithya Shree

Chapter 13 in Handbook of Big Data Research Methods, 2023, pp 195-213 from Edward Elgar Publishing

Abstract: The rapid increase of digital technologies in present firms with the collaboration of data to provide new insights to enhance firms' success. In this study, we discover that there is a change in the people management approach in the companies. Also, research revealed the transformation of a traditional way of decisions to data-centric decisions. Further study examines the nuances of HR analytics about their evolution, definitions, proposed conceptual framework how it helps to a new concept of data-driven analytics in decision making. A convenience sampling method was incorporated to collect the data. The role of HR analytics will be measured through Tableau by creating dashboards using descriptive analytics and the outcomes are measured. The research findings bring the novel result in the constant progress in HR analytics like familiarizing concepts at the workplace related to data literacy and analysis to evaluate employee performance and improve managerial decision making.

Keywords: Business and Management; Economics and Finance; Innovations and Technology; Research Methods (search for similar items in EconPapers)
Date: 2023
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