Understanding the Future trends and innovations of AI-based CRM systems

Khadija Alnofeli, Shahriar Akter and Venkata Yanamandram

Chapter 17 in Handbook of Big Data Research Methods, 2023, pp 279-294 from Edward Elgar Publishing

Abstract: Artificial Intelligence (AI) technologies have become increasingly important in a rapidly growing business environment. Despite the importance of AI to customer relationship management (CRM) systems, there is a lack of comprehensive literature on the capabilities and effects of this platform. Based on a review of the literature, this study proposes four primary dimensions and twelve sub-dimensions of AI-Base CRM systems.

Keywords: Business and Management; Economics and Finance; Innovations and Technology; Research Methods (search for similar items in EconPapers)
Date: 2023
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