Doing gender in the neoliberal, global context of sport management

NaRi Shin and Doo Jae Park

Chapter 5 in Research Handbook on Gender and Diversity in Sport Management, 2024, pp 79-92 from Edward Elgar Publishing

Abstract: In this chapter, we examine the ways that gender ideologies are constructed in the management of globalized sport. We use the case of Sarah Murray, a US-born woman ice hockey coach recruited by the Korean Ice Hockey Association to lead the South Korean women’s ice hockey team for the 2018 PyeongChang Winter Olympic Games. Her presence symbolized the distribution of patriarchal whiteness and the global power of North American hockey as well as the intersection of race, nationality, and gender in managing sport. We use Crenshaw’s (1989) intersectionality and Ong’s (2006) neoliberalism as exception as conceptual frameworks and Fairclough’s critical discourse analysis (2006) as a method to investigate how Murray was portrayed in the South Korean media. In doing so, we address the impact of neoliberalism on global sport management, evidenced through the intersection of gender, race, and nationality.

Keywords: Business and Management; Economics and Finance; Sociology and Social Policy; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2024
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