Basics of Intellectual Property rights with a focus on start-ups

Uwe Schriek, Manuel F Juette and Stefan Golkowsky

Chapter 1 in Intellectual Property Strategies for Start-ups, 2022, pp 1-32 from Edward Elgar Publishing

Abstract: Intellectual property is a fundamental asset for many start-ups. This chapter explains both why a start-up should pay attention to IP and its protection and how to go about it. First, a basic introduction to the different types of IP rights is provided: patents and utility models protect technical inventions, trademarks protect company and product names, graphics etc., designs protect external appearances of products. Domain names, copyright (as a means to protect software), and the protection of secret know-how are also discussed. A well-considered IP strategy is fundamental to ensuring the economic value of a start-up - and it demonstrates to investors that due care is taken to protect their investment. Such a strategy involves protecting the start-up's own existing and future IP assets in all relevant markets as well as avoiding pitfalls such as the infringement of third parties' IP rights.

Keywords: Business and Management; Economics and Finance; Innovations and Technology; Law - Academic; Law - Professional (search for similar items in EconPapers)
Date: 2022
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