The hard law of live: a case study on French sports channels during COVID-19

Valérie Bonnet and Tyler Ratts

Chapter 10 in Research Handbook on Sport and COVID-19, 2022, pp 113-124 from Edward Elgar Publishing

Abstract: The COVID-19 pandemic shifted the approaches of sports channels in providing relevant content to consumers and developing schedules that filled available time slots. This chapter uncovered the programming strategies of French sports channels (i.e., L'Equipe, Canal+ Sport, RMC Sport, Bein Sport, and Eurosport) by evaluating both the semantic (e.g., selection of content) and syntactic (e.g., organization of the television grid) decisions made during this unprecedented time. These two dimensions were intertwined in the choice of programming through the economic, legal, and temporal constraints that impacted scheduling. To combat the limitations from an inability to provide live broadcasting, sports channels offered unique content, including enhanced rebroadcasts and in-depth documentaries, that kept viewers engaged. The analysis highlighted how channels developed a more structured schedule during this time period in an attempt to align with other popular generalist channels and navigate the challenges of the pandemic.

Keywords: Economics and Finance; Law - Academic; Sociology and Social Policy; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2022
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