Using consumption capital theory to analyze the impact of COVID-19 on major and minor sports in Germany

Andreas Hebbel-Seeger, Thomas Horky and Hermann A. Richter

Chapter 14 in Research Handbook on Sport and COVID-19, 2022, pp 166-177 from Edward Elgar Publishing

Abstract: German Bundesliga soccer was amongst the first European sports to reboot games during the COVID-19 pandemic. The study examines the commercial damage caused by the absence of arena spectators in German football (soccer), as compared to that in ice hockey and other minor sports in Germany. To do so, the authors refer to the results of two case studies on soccer and ice hockey during the pandemic, and draw on considerations of the consumption capital theory. The case studies evaluate expert interviews with managers of clubs and the marketing industry. The consumption capital theory considerations are of theoretical nature with a practical reference. Their results are consistent and unambiguous: football, by far Germany's most popular sport, can survive without arena spectators if necessary, because media transmissions secure revenue streams from licenses and sponsorships. Minor sports, however, worry about most severe commercial fall-outs, including insolvency, in the worst case.

Keywords: Economics and Finance; Law - Academic; Sociology and Social Policy; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781802207576/9781802207576.00022.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21289_14

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().