Marketing and promotion

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Chapter 6 in Teaching Agritourism, 2024, pp 82-97 from Edward Elgar Publishing

Abstract: This chapter guides educators on effectively teaching agritourism marketing strategies to others. It explores methods for clarifying the significance of vision and mission statements, implementing the marketing mix (product, price, place, promotion), and employing market segmentation based on demographics, psychographics, and behavior. The chapter explores teaching the basics of branding, covering logo design, messaging, and signage. It also discusses various promotional strategies, the significance of cultivating an online presence and utilizing social media, along with the essential elements of product packaging, programming, and positioning. The chapter also discusses the importance of understanding the need for strategic partnerships in the growth of agritourism businesses.

Keywords: Business and Management; Development Studies; Economics and Finance; Environment; Geography; Teaching Methods; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2024
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