Two types of sport marketing

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Chapter 1 in Concise Introduction to Sport Marketing, 2023, pp 2-18 from Edward Elgar Publishing

Abstract: The chapter titled “Two types of sport marketing” introduces the definitions of marketing and sport marketing. This chapter makes the distinction between “marketing of sports” and “marketing via sports” through detailed examples of the content of each area. This chapter also begins the introduction to roles people play in sport. The chapter introduces the idea of marketing planning but immediately transitions to managing the two types of marketing in sync.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2023
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