Anticipating the future

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Chapter 10 in Concise Introduction to Sport Marketing, 2023, pp 164-179 from Edward Elgar Publishing

Abstract: The chapter titled “Anticipating the future” considers where sport marketing is going. Topics such as commercialization, environmental sustainability, wellness, inclusivity, authentic alignment, as well as media and technology are discussed as influencing the future of sport marketing

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2023
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