Sport products in a connected world

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Chapter 6 in Concise Introduction to Sport Marketing, 2023, pp 90-108 from Edward Elgar Publishing

Abstract: The chapter titled “Sport products in a connected world” offers definitions important to understanding the nature of sport products. Examples of sport products make clear the diversity of sport products. Also discussed is the new product development process and the sport product life cycle. Product positioning as well as team brand positioning are discussed and illustrated through a case example. Lastly, sport associations important to branding are reviewed.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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