Digitalization to make environmental information accessible to consumers: The ‘barcode for the environment’ project

Francesco Testa, Roberta Iovino and Fabio Iraldo

Chapter 10 in Environmentally Responsible Supply Chains in an Era of Digital Transformation, 2024, pp 189-205 from Edward Elgar Publishing

Abstract: This chapter describes the ‘Barcode for the Environment’ project and illustrates how digitalization helps remove information barriers to developing a green market. This fosters the development of new digital tools that provide consumers with clear, specific, credible and verifiable information on products, using life cycle assessment (LCA) studies as the data source. We used ‘action research’ methodology and highlight how a collaborative approach involving researchers, technical and commercial partners can help to substantiate environmental claims and combat greenwashing. The project pursued three main goals: to improve the quality, standardization and effectiveness of communication initiatives related to the environmental performance of products; to increase companies’ skills in communicating their products’ environmental footprint; to design and develop a new mobile application for communicating the environmental footprint of products using GS1 standards (barcode/QR code).

Keywords: Business and Management; Economics and Finance; Environment; Innovations and Technology; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2024
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