Expansion and refocusing: two alternative trajectories for service marketing research

Olivier Furrer and Jie Yu Kerguignas

Chapter 13 in A Research Agenda for Service Marketing, 2024, pp 353-374 from Edward Elgar Publishing

Abstract: In this concluding chapter, we take a longer-term perspective and discuss two different trajectories for the evolution of the service research domain. As illustrated in the previous chapters, service research is a dynamic and prolific discipline that has undergone substantial transformations over the past 30 years. However, discerning the future evolution in this research domain might be a challenge, given the different trajectories such an evolution could take. First, we present the methodology developed by Furrer and others (2020) to identify the two trends of service research, and the recent update by Furrer and others (2023). Second, we briefly summarize Furrer and others’ (2020) findings on the evolution of service literature between 1993 and 2019. Third, we detail the two future evolution trajectories of service research and illustrate them with research published between 2019 and 2023. Finally, we conclude with a discussion of how key research themes could be studied in ways that are consistent with the two possible trajectories for service research.

Keywords: Business and Management; Economics and Finance; Geography (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781803923178.00027 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21560_13

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().