Rethinking sport and the new world with Deqa Niamkey

Elizabeth C.J. Pike ()

Chapter 11 in Rethinking Sport and Society, 2025, pp 112-121 from Edward Elgar Publishing

Abstract: In her rethinking of sport for what she calls ‘the new world’, Deqa Niamkey, a Swiss-Somalian, challenges the status quo of the structure and organisation of sport, which has been grounded in the ideas of a generation born and raised prior to the digital age and primarily from the Global North. She challenges those leading sport to consider the views of Generation Z and Generation Alpha to ensure that the future of sport remains relevant to their lives. She also invites us to look to emerging countries from whom much can be learnt about alternative priorities for sport and new ways of dealing with societal challenges. Niamkey draws on vast experience working across multiple international sport organisations, in various countries, to convincingly argue that sport is fundamental to human society.

Keywords: Digital; Emerging countries; Generation Alpha; Generation Z; New world (search for similar items in EconPapers)
Date: 2025
ISBN: 9781803926810
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781803926827.00018 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21741_11

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().