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How big is your data? Critical remarks on Big Data analytics and co-creation processes in smart urban tourism research

João Romão

Chapter 7 in Handbook on Big Data, Artificial Intelligence and Cities, 2025, pp 110-124 from Edward Elgar Publishing

Abstract: Big Data and artificial intelligence are shaping contemporary developments in urban tourism. This process can be seen as part of the emergence of a broader creative economy, supported by intense digitalization. Often generated through interactions among users, these ‘co-creative’ fluxes of data may lead to the consolidation of networks perceived as part of ‘smart tourism’ or ‘smart cities’ ecosystems, potentially supporting participatory processes of decision-making. However, the propriety and control of the data, along with significant power imbalances within these ‘networks,’ may generate unequal processes of ‘co-creation’ motivated by commercial purposes. As such, technological developments to generate, store, and analyze data do not replace social science: on the contrary, the social and power relations embedded in the diverse fluxes of information generating and analysis of Big Data reveal the increasing importance of economic and social theory or political science for the analysis and planning of contemporary cities.

Keywords: Big Data; Artificial intelligence; Urban tourism; Smart cities; Smart tourism; Social theory (search for similar items in EconPapers)
Date: 2025
ISBN: 9781803928043
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