Magic Leap: envisioning the next generation

Marlene M. Reed-Hislop, Rochelle R. Brunson and Zhao Hui Li Sell

Chapter 12 in Cases on Corporate Entrepreneurship in North America, 2025, pp 130-141 from Edward Elgar Publishing

Abstract: This case relates the dilemma of Clinton Carlisle, senior director of advanced photonics at Magic Leap, in his attempt to bring the next generation of these augmented reality (AR) glasses to the marketplace. The first version of these glasses had been successfully launched, and the company's Board of Directors had given Clinton a mandate to have the next generation ready in the fall of 2020; and it was now the spring of that year. He had just met with the marketing and supply chain employees of the company, and they were reticent to approve the launch of this new generation of Magic Leap because of their concern about potential liability of the product. Clinton had to determine the best way to negotiate a settlement with these personnel so that his team could move the product along to production in the coming months.

Keywords: Magic Leap; Augmented reality; Virtual reality; Photonics (search for similar items in EconPapers)
Date: 2025
ISBN: 9781803929224
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