TIAA: breaking new ground

Eric Swan and Travis Hardwick

Chapter 5 in Cases on Corporate Entrepreneurship in North America, 2025, pp 49-57 from Edward Elgar Publishing

Abstract: This case relates the story of the president of one of the oldest investment organizations in the United States, who was seeking a dramatic change in strategy for the company. Thasunda Brown Duckett became the president of TIAA (Teachers Investment and Annuity Association) in 2021. A number of factors occurring recently suggested that, to be competitive in the future, the company needed to broaden the scope of organizations it served to include for-profits as well as nonprofits. The Secure 2.0 Act of 2022 set up guidelines for companies to be more inclusive in their offering of retirement accounts to employees. Duckett would need to convince the Board of Directors at their October 2022 meeting that the future profitability of the company depended upon broadening its reach.

Keywords: TIAA; Thasunda Duckett; Nonprofit organization (search for similar items in EconPapers)
Date: 2025
ISBN: 9781803929224
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