Volunteer service experiences: the case of senior tour guides

Kunio Shirahada and Alan Wilson

Chapter 27 in Handbook of Service Experience, 2025, pp 379-395 from Edward Elgar Publishing

Abstract: This chapter discusses volunteer service experiences. In service work, volunteers contribute to the co-production of a service and thus may co-create value through it. They play the role of service providers to beneficiaries, while they are also consumers of service experiences, actively seeking their own well-being in the service process. This duality is associated with motivation and engagement in service work and can lead to value co-creation and unintended value co-destruction. This chapter broadens our understanding of service experiences by describing this phenomenon based on a case study of senior volunteers.

Keywords: Business and Management; Economics and Finance; Geography (search for similar items in EconPapers)
Date: 2025
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