Introduction on marketing

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Chapter 50 in EU Banking and Financial Regulation, 2024, pp 504-506 from Edward Elgar Publishing

Abstract: Retail investors tend to be unaware of the precise nature and scale of the risks they are exposed to on the financial markets. They may therefore make sub-optimal investment decisions. In addition, retail investors typically rely on intermediation in the form of investment product distribution (sale and advice), which is vulnerable to significant risks of conflicts of interest. These conflicts of interests may yield results that are not in the best interests of the investor. The above-mentioned issues become even more acute in the context of distance marketing of financial services and investment products. The EU retail market regime intends to deal with these problems through a number of measures which aim to increase the protection of retail investors. Most of these measures are product-specific pieces of legislation.

Keywords: Law - Academic; Law - Professional (search for similar items in EconPapers)
Date: 2024
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